The most wonderful time of year

Holiday Heirlooms

A limited collection of handcrafted treasures, embroidered with festive charm and your personalisation.


Gifting Spotlight

100% Linen, Personalised Tea Towels



Woodland Keepsake Linen Cushion

Modern Heirlooms

Namesake embraces tradition,
craft and the wonder of childhood with our collection of personalised keepsakes, each piece is designed and stitched-to-order in our New Zealand studio.


In the Studio

Embroidery Process

The entire embroidery process is done in our Auckland studio. It starts with our hand-drawn illustrations that are digitally converted stitch-by-stitch into embroidery designs. Every order is made-to-order based on your unique selection and personalisation.

Personal Touch

Personalised embroidery is a thoughtful touch that enhances the significance, memorability and value of any keepsake or gift making it an instant heirloom.

Nautical Cushion - Duck Egg Blue Gingham Linen

Heirloom Quality

Our products are made with the highest quality standards and craftsmanship. We use natural, non toxic materials that are gentle on the skin and the planet.


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