Hi! I'm Ellie, founder of Namesake. Here is a bit about my journey that lead me to create Namesake.

Upon starting a family, I was passed down simple, yet sentimental keepsakes from my childhood. The memories they held brought me genuine happiness and bridged the distance between my current life in New Zealand to my roots and family in East Coast, USA.

As both a creative outlet for a new mother, and in the hopes to make something that would become keepsakes for my family one day, I began embroidering. Namesake was born with the intention to create timeless pieces that become instant heirlooms.

Namesake pays homage to my East Coast roots through the tradition and craft of embroidery and through our Americana-inspired designs- like lobsters and lighthouses
on baseball caps and monogrammed pillowcases and tote bags.

From hand drawing our designs to stitching each piece to order, the entire embroidery process is done with care and joy in our studio in Auckland.

x Ellie